Ⅰ. Introduction of ‘HEODAK’
▶Information about (주)얼떨결 and products
‘HEODAK’ is a brand name of products made from chicken breasts. The CEO of (주)얼떨결, HEO KYEONGHWAN (a comedian), exteriorized this in July, 2010. He was interesting in making a good shape himself so he used to buy chicken breasts. Using chicken breasts, he felt that buying, using, and keeping chick
I. Background Information
Optical Distortion, Inc. (ODI) is a small company to sell its new and only product – a contact lens for chickens (ODI lens). It is very beneficial for the farms in the poultry industry, in terms of reducing chicken cannibalization, lessening chickens’ trauma after debeaking process, and saving great amount of feed efficiently.
Ronald Olson, ODI’s marketi
3) Marketing strategy(4P Mix)
① Product:
• Indoor and outdoor tables separated into smoking and non-smoking areas
• Interior: Comfortable seats, Dim light which creates cozy atmosphere
Blanket service for women wearing skirts
Wide screen TV for sports TV shows or MTV
• Upgraded product quality by using domestic chicken which is fried in vegetable oil and organic food,
will also be repositioned based on its price and uniqueness. Since Rice Burger had failed twice, the product name and flavor will be slightly changed to remove the negative associations. It will be “BBR Burger – Bean Bulgogi Rice Burger,” the previous Rice Burger now added with patty made from soybeans instead of meat, served with healthy teas. Considering the number of franchises,
chickens. For chicken consumers, the most concerning factors are the quality and cleanness of the oil for fry. Not only make this change inside the company, it is important to convey this current changes to the customers. So we'll use advertisements which will explained last part. Also, to meet the demand of wellbeing products, POPEYES should focus on the development of salad menus, especially c
Chicken Burger 와 chicken-rice를 접목시킨 메뉴와 Crispy Chicken Steak 메뉴를 개발하였고 우리의 breakfast line 으로 독특한 손바닥 크기로 두 개의 Pancake 사이에 소시지 패티를 넣은 Pancake Sandwich 메뉴를 개발하였다. 우리는 우기와 어울리는 메뉴인 Molo Meatball Soup 을 준비하였고 여름 시즌 메뉴로는 Cream Ice Craze 와 Sab
불닭볶음면
Spicy Chicken
Spicy pepper(청양고추) : 4,000~ 10,000 SHU
불닭볶음면
: 4,404 SHU
EXTREMELY SPICY!!!
Price 1,000 Won
Product Launching Date 2012.04
Weight 140g
Ramen Market Expectation
1.9 trillion Won
2011 The First Half Growth : 3.7%
The Third Quarter Growth : 6.4%
Decreasing Sales of White-Soup Spicy Noodle
Target Audience
Age : Young(10~20), Mi
product is Juk(죽). Juk is a soup of Korean traditional type. Juk is mainly made of rice and some other ingredients such as fruits, nuts, seafood and meat are added. We provide about 20 kinds of Juk(Salmon, Pumpkin, Abalone, Seafood, Pine nut, Chicken, Tuna and Beef etc.). All ingredients of our menus are good in quality therefore very good for health(no MSG and artificial coloring matters used
KFC는 창립 당시부터 청결과 위생을 브랜드의 주요 모토로 삼아 왔다. 커넬 할랜드 샌더스는 주방이 깨끗하지 않은 레스토랑에는 프랜차이즈 권리를 주지 않았고 그의 트레이드마크인 하얀 정장은 KFC의 청결을 상징하는 것이었다.
KFC는 오늘날에도 국제적 기준의 공급자 품질 점검 제도인 'STAR Audit'을
제주항공은 애경그룹과 제주도가 각각 100억, 50억을 출자하여 2005년 1월 에 설립되었으며 국내외항공운송업, 항공기 취급업, 관광사업, 통신판매업, 임대업 등을 영위하고 있으며 현재 LCC업계의 점유율 1위를 자치하고 있다.
그리고 제주항공은 고객의 합리적인 항공 여행 가격 요구에 맞춰 빠른 확장을